What's new? Lots!
Mizrahi Celebrates 21 Years
Oct 24, 2008
Mizrahi, Inc., celebrating 21 years in business this month, has changed its name from Mizrahi Design Associates to Mizrahi, Inc. to reflect the company's evolution from a communication planning and design firm to a creative marketing communications firm that solves business problems through integrated services of strategy, branding, design and communications.
"Historically, we were engaged to work on key design projects," explains Laurie Mizrahi, CEO and president of the firm. "However, as we worked closely with decision makers, CEOs and CFOs, we often identified that the business need was strategic planning, communications programs or integrated marketing. As our role became broader and more valuable, we were able to leverage our business and creative expertise to balance strategy with effective communication and deliver authentic solutions and successful outcomes for our clients. More than 90 percent of our clients are repeat clients and an even higher percentage of our new business is referred to us by existing clients."
Mizrahi is located in downtown Pittsburgh and employs 10 professionals specializing in strategic planning, branding, design, interactive media, and investor communications. The firm's senior leaders have extensive experience and education and are graduates of Leadership Pittsburgh and the Entrepreneurial Fellows Center at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh.
For more than 20 years Mizrahi has put ideas to work for corporate and non-profit clients – large and small, global and local, established and emerging – including some of the best and biggest brands in the world. To learn more about Mizrahi: Ideas for a Change, visit their new website at www.mizrahionline.com.
Mizrahi hosts students and young professionals at AIGA Pittsburgh [x]posed Studio Tour
Oct 7, 2008
Mizrahi, Inc. recently took part in the seventh annual American Institute of Graphic Arts (AIGA) Pittsburgh [x]posed Studio Tour for students and young professionals. Participating studios show off their spaces and offer a glimpse of their daily operations. The tour demonstrates to young designers the quality and variety of the firms in the area, and shows that opportunities for designers are plentiful in the Pittsburgh market.
This year, AIGA partnered with the American Institute of Architects (AIA) and the tour included two design firms and two architectural firms.
Learn more about AIGA Pittsburgh at www.pittsburgh.aiga.org
Laurie Mizrahi discusses growth strategies at PowerLink luncheon
Oct 1, 2008
Laurie Mizrahi, President of Mizrahi, Inc. recently participated in a PowerLink “PowerHour” panel discussion titled The Secrets of Their Success.
A report issued by the Center for Women’s Business Research found that women who lead companies generating $1 million or more in annual revenues distinguish themselves in significant ways. The experienced panel of PowerLink alumni shared some of strategies that have helped them succeed. In addition to Laurie, the panel included Vicki Gass from J&J Fire Protection and Shannon Thieroff from Choice Chiropractic & Wellness.
PowerHour is a monthly luncheon meeting for women owned businesses and especially PowerLink alumni companies. A typical PowerHour features an expert who moderates a discussion on a substantive business topic. These are popular, highly interactive events that provide women business owners with a network of peers and a lively learning environment. PowerHour luncheons are sponsored by National City Bank
Learn more at www.powerlink.org
Mizrahi sponsors Pittsburgh Middle East Institute conference featuring Thomas Friedman
Sep 15, 2008
Mizrahi, Inc. recently served as a Signature Sponsor for the first inaugural conference of the Pittsburgh Middle East Institute. The two-day event included a Sponsors’ dinner and keynote address by Thomas Friedman, NY Times columnist and Pulitzer Prize winning author. Laurie Mizrahi, president of Mizrahi, Inc., served on the planning committee for the event.
The Pittsburgh Middle East Institute is an independent, non-profit consortium of civic leaders from prominent institutions in Pittsburgh. Its goal is to promote business, educational and cultural ties between the Middle East and the Pittsburgh region and build a world class institute that fosters a greater understanding of our respective commercial, academic, and cultural environments. The Institute serves as a networking center and an independent forum for decision makers and advances a new generation of forward-thinking global leaders and visionary business partners.
Learn more at www.pittsburghmideastinstitute.org
Pittsburgh Business Times features Mizrahi lobby decor
Jul 1, 2008
Mizrahi, inc. (formerly Mizrahi Design associates) was recently featured in a Pittsburgh Business Times article, “Accidental Marketing: Lobby Decor Leaves Lasting First Impression.”
“Most business people know the value of making a good first impression in the workplace: dress conservatively at job interviews, don't say anything negative about past employers, and proof resumes and cover letters for typos.
The same "you'll-never-get-a-second-chance-to-make-a-first-impression" rules should apply when designing or decorating the work space, architects say.
Of critical importance: the reception area, or lobby.’