Laurie Mizrahi to serve as panelist in Think Big Forum, “Branding and the Customer Experience”
Oct 10, 2011
This year's Think Big Forum, "Branding and the Customer Experience", will feature keynote speaker Maxine Clark and a panel discussion with regional women executives and entrepreneurs about creating strong brands that drive greater engagement through meaningful customer interactions and ways to develop personal brands for greater business success.
Forum Agenda
8:00 – 8:30 Breakfast
8:30 – 9:30 Keynote Speaker
Maxine Clark, CEO and Founder of Build-A-Bear Workshop Inc.
9:30 – 10:00 Networking Break
10:15 – 11:30 Branding Panel:
Michele Petruccelli, President of Petruccelli Strategic Marketing Consulting
Susan Gregg Koger, Chief Creative Officer and Lead Buyer, ModCloth
Donna Sturgess, President and Founding Partner, Buyology(also former global head of innovation, GlaxoSmithKline)
Laurie R. Mizrahi, President of Mizrahi, Inc. and Interim Vice President Creative, GNC Corporation.
11:30 – 11:45 Closing
Registration and Directions
Fee : $45.00
Location : Chatham University Athletic & Fitness Center
No directions available
Event Contact Information
Rebecca Harris
412-365-1301
rharris@chatham.edu
The Steve Jobs Simplicity Test for PowerPoint Presentations
Apr 30, 2010 | Source: The View from Harvard Business | BNET |
A great lesson on how PowerPoint presentations should be designed. Visually support your verbal communication, without overloading the audience with distracting content.
"As you know, most PowerPoint presentations are boring and ineffective. Here’s why. We create them not to convey crucial information, but rather to help us ease our uncomfortableness with public speaking. I’m convinced this is true. We use PPT like a magician uses a lovely assistant — to misdirect the attention of the audience."
Read the full article at The View from Harvard Business | BNET
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Continuing to build brands or create them is often a challenge in this tough economy. I feel that BusinessWeek continually provides insight and expertise in their Annual Ranking of the 100 Best Global Brands. The article and the accompanying video clearly articulate the need to stay focused and invested in branding during a recession.
Xerox Gets a Brand Makeover
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When I worked at Siegel & Gale in the early 1980s, one of my favorite projects was being part of the design team that was working on the relaunch of the Xerox brand. My role was designing the documentation for a project code named "Arthur". It was one of the first personal computers–and at the time–an unbelievable opportunity. Quarterly, we met with the extended Xerox design team from other studios from across the country, the likes of which included Massimo Vignelli and Michael Bierut. Others were designing the identity, the products themselves and the advertising agency was planning the product line launch. As a young designer, it was a thrill to watch how these experienced "brand experts" worked together.
So, I’ve always kept my eye on Xerox. Here is the latest brand renewal.
The State of the Annual Report
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I have been involved in the communication and design of annual reports since 1985. Here is an article, written in Plain English, that I feel accurately reflects what is happening to annual reports and 10-K wraps in today's regulatory and cost-conscious climate.
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Annual Reports are just one vehicle that corporations use to communicate with stakeholders. Investor Relations Officers today are focused on a multitude of issues that involve communications and disclose, including earnings calls, roadshows, one-on-one meetings with top management, corporate social responsibility, and optimal analyst coverage. This article published by The Bank of New York Mellon gives a broad view of trends in 2008.
BusinessWeek Names 100 Best Global Brands for 2009
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Every year over the past decade, BusinessWeek and Interbrand have partnered to evaluate and choose the best brands of the year. Increasingly, establishing, creating and maintaining brand value has moved to the forefront of business planning for many corporate leaders today. We are often asked to help clients either establish a new brand, or refresh an existing brand. We help our clients to understand the differences between creating a corporate identity (which may only involve establishing a consistent look and feel), to communicating their unique value proposition and message to a targeted market. This year, trust and credibility are two of the hot topics. Read about how the 100 Best Global Brands are measured and ranked.
Website Recommendation: Identityworks
Aug 8, 2009 | Source: identityworks.com |
This site presents thoughtful analysis of brands that have recently gone through a redesign. Some very insightful observations with a business minded perspective. Definitely worth bookmarking.
