The Discipline of Content Strategy
The State of the Annual Report
Nov 12, 2008
Source: The American | Contributor: laurie
I have been involved in the communication and design of annual reports since 1985. Here is an article, written in Plain English, that I feel accurately reflects what is happening to annual reports and 10-K wraps in today's regulatory and cost-conscious climate.
Best Global Brands
Sep 18, 2008
Source: BusinessWeek | Contributor: laurie
Continuing to build brands or create them is often a challenge in this tough economy. I feel that BusinessWeek continually provides insight and expertise in their Annual Ranking of the 100 Best Global Brands. The article and the accompanying video clearly articulate the need to stay focused and invested in branding during a recession.
Xerox Gets a Brand Makeover
Jan 7, 2008
Source: BusinessWeek: Marketing | Contributor: laurie
When I worked at Siegel & Gale in the early 1980s, one of my favorite projects was being part of the design team that was working on the relaunch of the Xerox brand. My role was designing the documentation for a project code named "Arthur". It was one of the first personal computers–and at the time–an unbelievable opportunity. Quarterly, we met with the extended Xerox design team from other studios from across the country, the likes of which included Massimo Vignelli and Michael Bierut. Others were designing the identity, the products themselves and the advertising agency was planning the product line launch. As a young designer, it was a thrill to watch how these experienced "brand experts" worked together.
So, I’ve always kept my eye on Xerox. Here is the latest brand renewal.
Javascript In Modern Web Design
Sep 2, 2008
Source: Web Designer Wall | Contributor: matt
Javascript is becoming an increasingly important part of building a functional and engaging standards-based web site. The CSS takeover has been all about building accessible sites with cross-platform functionality (read: the opposite of Flash sites), but with the advent of Javascript frameworks like JQuery, we can have our cake and eat it, too. See how designers can implement Flash-like interactive components in a way that will even work on Internet Explorer 6!
7 Components for a Successful Web Site Redesign
Oct 2, 2008
Source: User Interface Engineering | Contributor: jason
At this point in time, almost every website project that comes our way is a redesign of an existing site. This article lays out in a very concise manner, some of the unique challenges and opportunities that exist with redesign projects.
A Layperson's Guide to Graphic Design
Aug 28, 2008
Source: Design Observer | Contributor: jason
Considering graphic design's ubiquity in modern life, I'm not sure that many people (non-designers that is) understand much about it. It's something that people encounter every day - perhaps every minute of their waking lives - yet they hardly bother to consider the impact, either for good or bad, that it has on their lives. It's a subject that means a great deal to the people who do it for a living, but rarely means much to the people it's aimed at.
The Cure for Content-Delay Syndrome
May 20, 2008
Source: A List Apart | Contributor: jason
It is perhaps the market forces driving web development projects that find us aligning ourselves with the lexicons of marketing and advertising rather than publishing. As a result, we have lots of "brand identity guidelines," but not so many "style guides" (for content, at least). We have "strategists," but no "commissioning editors," and we more often "go live" than "publish." Hence, we tend to first think "copywriter" when trying to get our content sorted, whereas very often an editor is the person we should be engaging.
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