Laurie Mizrahi to serve as panelist in Think Big Forum, “Branding and the Customer Experience”
Oct 10, 2011
This year's Think Big Forum, "Branding and the Customer Experience", will feature keynote speaker Maxine Clark and a panel discussion with regional women executives and entrepreneurs about creating strong brands that drive greater engagement through meaningful customer interactions and ways to develop personal brands for greater business success.
Forum Agenda
8:00 – 8:30 Breakfast
8:30 – 9:30 Keynote Speaker
Maxine Clark, CEO and Founder of Build-A-Bear Workshop Inc.
9:30 – 10:00 Networking Break
10:15 – 11:30 Branding Panel:
Michele Petruccelli, President of Petruccelli Strategic Marketing Consulting
Susan Gregg Koger, Chief Creative Officer and Lead Buyer, ModCloth
Donna Sturgess, President and Founding Partner, Buyology(also former global head of innovation, GlaxoSmithKline)
Laurie R. Mizrahi, President of Mizrahi, Inc. and Interim Vice President Creative, GNC Corporation.
11:30 – 11:45 Closing
Registration and Directions
Fee : $45.00
Location : Chatham University Athletic & Fitness Center
No directions available
Event Contact Information
Rebecca Harris
412-365-1301
rharris@chatham.edu
Google offers help for U.S. nonprofits
Mar 17, 2011 | Source: cnet.com |
U.S.-based nonprofit organizations can get discounts on advertising and Google Apps subscriptions as part of a new Google for Nonprofits program launched today.
Nonprofits will be able to take advantage of the exclusive offers through a one-stop application process. If approved, they can get up to $10,000 a month in Google AdWords advertising, free or discounted use of Google Apps, and access to premium features on YouTube and Google's mapping technologies...
Ultimate Guide to the New Facebook Page Design
Feb 18, 2011 | Source: sixrevisions.com |
In the Spirit of Giving: Volunteer Work in Web Design
Dec 20, 2010 | Source: sixrevisions.com |
5 Reasons Why No One Is Reading Your Email Newsletter
Aug 24, 2010 | Source: copyblogger.com |
Some great ideas for increasing open rates and conversions on your next email newsletter.
Giving Users Some Credit
Aug 19, 2010 | Source: designinformer.com |
"Websites are designed to be used by people of varying backgrounds, educations and technical levels. One of the challenges we face when designing for the Web is finding a way to create sites and applications that can be accessed by a widely disparate audience while avoiding the pitfall of sacrificing the quality of our work to cater to the dreaded ‘lowest common denominator.’"
The Steve Jobs Simplicity Test for PowerPoint Presentations
Apr 30, 2010 | Source: The View from Harvard Business | BNET |
A great lesson on how PowerPoint presentations should be designed. Visually support your verbal communication, without overloading the audience with distracting content.
"As you know, most PowerPoint presentations are boring and ineffective. Here’s why. We create them not to convey crucial information, but rather to help us ease our uncomfortableness with public speaking. I’m convinced this is true. We use PPT like a magician uses a lovely assistant — to misdirect the attention of the audience."
Read the full article at The View from Harvard Business | BNET
10 things never to leave out of a web design brief
Feb 25, 2010 | Source: boagworld.com |
A nice primer on developing a project brief or RFP for a website.
"Some agencies like to receive a brief that gives a steer as to the feeling, tone and style of a creative project. Others are far more concerned with the minutiae. And some prefer to write their own briefs based on a consultation with the client.
There is no right and wrong way to draw up a brief, save for the fact that good briefs will provide clear and detailed guidance to an agency, and in doing so produce good results. Bad briefs will do the reverse, wasting time and money and no doubt fraying nerves and tempers to varying degrees."
10 Keys to Effective Non-Profit Organization Websites
Feb 24, 2010 | Source: vandelaydesign.com |
A concise overview of some of the key things to consider when developing a website for a non-profit organization. Also includes some very nice examples of non-profits websites.
The Cure for Content-Delay Syndrome
May 20, 2008 | Source: A List Apart |
It is perhaps the market forces driving web development projects that find us aligning ourselves with the lexicons of marketing and advertising rather than publishing. As a result, we have lots of "brand identity guidelines," but not so many "style guides" (for content, at least). We have "strategists," but no "commissioning editors," and we more often "go live" than "publish." Hence, we tend to first think "copywriter" when trying to get our content sorted, whereas very often an editor is the person we should be engaging.
